Meet the Team
At Dairyland Trading, we take the business of dairy trading seriously—but ourselves? Not so much. Our team is proof that when you mix respect, a little humor, and a shared passion for what we do, you create a workplace where people love their job and do it well. Whether we’re negotiating deals, solving problems for clients, or debating the best cheese for a grilled cheese sandwich, we keep things professional and fun.
Jerry Haines
CEO
With over 30 years in the cheese and dairy industry, Jerry is a seasoned expert in everything from aging and grading to sales and procurement. Having worked with Good Home Foods, Saputo Cheese USA, Winona Foods, and Titletown Cheese, he’s the go-to guy for all things dairy. Passionate about bringing value back to the industry, Jerry’s knowledge runs deep.
A Wisconsin native who grew up on a small farm in Lena, he’s a devoted fan of the Packers, Badgers, Bucks, and Brewers. When it comes to cheese to snack on, his top pick is Harmony Cheese’s aged cheddar.

Rudy Ruettiger
Director of Corporate Communications
Rudy Ruettiger, motivational speaker and author of "Rudy: The Walk On," contributes to the growth of Dairyland Trading through his various public relations connections. Rudy advises on matters pertaining to advertising and aesthetics of Dairyland Trading's upcoming projects and provides regular input on operations.
